10 Ways To Win Loyal Fans Through Blogging

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Blogging, blogging, blogging! So many advantages like: building your online reputation, sharing your wealth of knowledge with others, developing meaningful relationships with like-minded people from all over the world, strengthening your writing skills, passively promoting your services and expertise… and the list goes on and on!

Cheerleader

Though the list of benefits of blogging is long and wide, I’d like to take the time to focus on one extreme advantage in particular: how blogging will help you develop meaningful relationships with your viewers. Although this has a long list of advantages all to it’s own, being a social media crisis specialist I like to look at it from a social media crisis standpoint: Developing rich relationships with your viewers will help you regain control of a social media attack, and come out of the crisis with minimum repercussions to your business.

A social media crisis is a stressful time for everybody. It’s overwhelming, frustrating and can be terrifying since you don’t know how your business and reputation will fare once it’s over. But if there’s anything that will help you overcome a crisis it’s having true fans who are on your side and who will organically come to your defense during an attack.

So how do you create those loyal fans?
Odds are, being a passionate blogger, you’ve already got some! So let’s focus on some specific tips and tricks to strengthening those relationships, and gaining new ones!

So here you go, 10 Ways To Win Loyal Fans Through Blogging:

1- Blog your heart out
For many bloggers, blogging becomes an addiction. The more you blog, the better you get, the more exposure you get and the more loyal readers you gain. Readers with whom you eventually build real relationships with, and it’s these wonderful readers who will stick by you through a crisis.

2- Show who you are
If your readers become regulars then it’s clear that they care about what you have to say. But one of the best ways to turn readers into real fans is by sharing who you are with them. Add personality to your posts – your personality. Embrace your voice and give them the opportunity to get to know you on a more personal level. After all, real relationships are made of real people!

3- Remember to make it about them
Inspire your readers. Motivate them. Encourage them. Empower them and they’ll love you for life!

4- Get to know your readers
Real relationships go both ways, so make an effort to get to know your readers as well. Ask them questions, provoke conversations, give them a reason to share a little bit about themselves with you, over and over until you know each other well. Like old pen pals or long distance friends, they become a part of your life.

5- Invite them to connect with you in other places
You have more than just a blog. You have a Facebook fan page, a Twitter presence, a Google+ account, and whatever else. Real fans will want to continue to connect with you in other places than just your blog, so invite them to do so.

Tip: This is a great strategy as well since you never know which platform a crisis might break out on. By having your fans on as many of them as possible you’ll give yourself more opportunities to leverage their help when you find yourself faced with a social media crisis – no matter where it breaks out.

6- Share your content and get new readers
Needless to say the more you share your content and grow your reader-base, the more relationships and fabulous followers you will gain!

7- Enrich their life or their business with your expertise
Everybody wants to know what’s in it for them. Yes building relationships is extremely beneficial but if you want a loyal following, you have to focus on what’s in it for them – how are you going to enrich their life or their business? Why would they choose to follow you over someone else?

8- Don’t stop
Once you start to see a real fan base forming, and start to feel the magic of true online relationships, don’t stop! Keep at it and always focus on strengthening those invaluable connections.

9- Thank them for their loyalty and support
People like to know that they’re appreciated. Every once in a while, find a creative way to say thank you. This will help you continue to strengthen those bonds, making them love you even more!

10- Give back – become their biggest fan
One powerful strategy is to give back to your community. Those people who visit your blog, share your content and take the time to leave you comments regularly – are you showing them how much you think they’re fabulous by returning the favor and supporting their online efforts? Trust me when I say that this little effort will go a long way!

When a social media crisis strikes, you’re going to need all the help you can get. Putting in the time before you find yourself faced with an attack will put you at an extreme advantage when it comes to regaining control of the situation and coming out of the crisis with the least amount of repercussions to your business and your online reputation.

What strategies do you use to reinforce the relationships you share with your blog readers? Share your comments with me below!

47 COMMENTS

  1. Great tips for us in sharing this ways on how to win the loyal fans through blogging…Thank you for the ehlp and I am sure this will be very effective then…

      • Hi Melissa,

        First of all sorry I missed your awesome post when you get published here. Almost I’m following your 10 tips. I remeber when I was started my blog on blogspot I was not happy with my blog. But one of my friends hyder who suggested me to move your blog to wordpress and I personaly followed his suggestion. Well after shifting I joined many social sites for social engagement, twitter, facebook, google+, linkedin helped me alot of get loyal fans and you are one of them. I want to add 3 more tips.

        1. Write for your readers what they want, not for search engines.
        2. Offer something free like e-books.
        3. Always help them if they are in social media crisis.

        Thanks for sharing wonderful post.

  2. Thanks for the informative post, Melissa!

    You remember my post about. how did I get so many comments? I shared maximum part of my strategy. Few I left to share and I use to do are “Don’t stop”, and “Thank your readers” which you mentioned above.

    When I start promoting my posts or guest posts, I don’t stop. It’s has been 3 months when I did 2 guest posts and still I don’t forget to tweet about it. And most of the times I visit the link which my readers have left in their comment and thank them on their blog for commenting on my post.

    I hope I’m doing right to win loyal fans. 😀

    Thanks once again.

    • Hi Abhi,

      It has been my pleasure – and thanks for having me on your site!

      I think you’re doing a brilliant job at winning loyal fans! You’re setting a great example for the rest of us! Keep up the terrific work Abhi!

      Thanks again, Melissa

    • Hi Amrik,

      Yes, you can’t just assume that your readers will know how you want them to take action – that’s why a call-to-action (CTA) is so important and useful!

      Thanks for stopping by and leaving your comment Amrik!

  3. Thanks for this Melissa! I needed a boost on my Monday morning and this did the trick to get me motivated! It is rough being a relatively new blogger. Sometimes I feel like I’m blogging to .. space?

    But I am slowly building up my social networks – and starting to get some feedback on my posts.

    If you a new blogger such as myself? Keep on blogging as Melissa discusses about here. Don’t give up!

    • Hi Jason,

      Im so glad I could give you the boost you needed this morning! That has made my day!

      It is tough to be a new blogger – but just remember that even the big, known, super-star bloggers started somewhere and felt like you do sometimes. So keep at it, don’t give up and you’ll start seeing results more and more!

      Thanks for the kind words and keep on blogging!

  4. I think getting loyal readers is to have a big relation with the content that we provide and even I am impressed by your writing skill.

    You explain your thoughts well.

    I think these things must be taken into consideration to get more loyal readers and I believe it is possible if we have good content and the ability to convert our blog readers into subscribers.
    🙂

    • Hi Kuldeep,

      Thank you for the nice compliment! Im glad you enjoyed the post and agree with it’s message.

      If you begin to implement some of these strategies, be sure to come back and let me know how they’re working out for you!

      Thanks for the great comment,
      Melissa

  5. Great tips Melissa. What I always try to do is thank them for commenting and try my very best to publish awesome content on my blog for them. I will sometimes visit their blogs and leave a comment as well on their article.

  6. Wonderful post Melissa. I try to share all the tips and tricks about using traditional media and public speaking to promote your business, this includes social media marketing. I really value your advice about finding your voice. As a writer who was trained formally, I’m pretty sure I can come across in my blog as a school teacher! I have to learn to write the way I speak. (My personality is funny and outgoing but I get research-article stiff when I’m writing.) I’ll take this to heart!

    • Hi Marcy,

      Im glad you enjoyed my post! I totally get what you mean about “sounding stiff in your research articles”. IT takes a while to get comfortable in your writing and to let your personality show through. If I can offer any advice, it’s only what I try to do myself : Write the post, research rich and all, and then spend time revising it and trying to add a little bit of your personality into it in each paragraph or two. Maybe it’s a quirky question or statement. Maybe it’s a little comic relief to make the read more fun and enjoyable. Either way, keep at it and Im sure your great personality will find it’s way in!

      Please come back and let me know how it goes for you!

      Thanks for sharing your dilemma with me Marcy! 🙂

  7. Every blogger should have only one motto ” Helping the readers” . When there was a Orkut malware, we wrote an article on how to solve it and it was published by none other than Techcrunch and we got immense amount of traffic and authority by that.

    • Hello Bishwajeet!!

      That’s fantastic! And yes, it’s all about the reader and how you can benefit their life or business. It’s this mindset that will make people WANT to come back and read more!

      You’re doing a terrific job Bishwajeet! Keep it up! 🙂

    • Hi Rai, Im glad you enjoyed the post!

      Yes, basically thats it – I just got specific with How-to’s to inspire people to take action the way it feels most comfortable to them.

      Thanks for stopping by and leaving your comment! 🙂

  8. These are great tips, but I think sometimes too much personality in a blog post can be a huge turn off to new readers. I would rather like my visitors to know me via the comment section. That is just my 2 cents though.

    • Hi Arham,

      I suppose it depends on who your readers are and what your own personal goals for your blog are. The great thing with having our own blogs is that we can make our own rules and write the way it’s comfortable for us!

      Thanks for the great comment Arham!

  9. Loyal readers are the challenge for every blogger. Establish good relationship with readers. And focus on their choice. Thanks for this this wonderful post Melissa. 🙂

    • Hi Saha,

      My pleasure! Yes, it’s so important to establish good relationships with our readers. It makes our online world real 😉

      Thanks for stopping by and leaving this comment! 🙂

  10. Really awesome points mentioned by you Melissa. Blogging is all about sharing the actual stuff with your readers so that they can learn something new and can easily implement the tactics taught by you.. And yes, its a continuous process. The more you will dig into this the more you will hone your skills.

    In online world people love to real the touchy stuff and as you mentioned that there should be personal feeling in the writing is very valid here..

    I enjoyed your article thoroughly !!

    • Hi there! I’m so glad to hear you enjoyed my article, and that what I wrote is the strategy you use with your readers!

      Thanks so much for stopping by and sharing your thoughts with me 🙂

  11. Great tips, Melissa. I think Blog can achieve real fans through blogging only if it has Worthy Content in it. Blog is all about a place where people can acquire knowledgeable stuffs.

    First comes the Content and if content is good, then we can apply marketing and make more loyal readers…

    Thanks for this awesome tips. 😀

  12. Thanks alot for this post I have only been blogging for a month and I am very slowly getting followers and I didnt know what to do to keep them or to get more

    • It’s definitely a good idea to connect with your readers and build relationships with them! Good for you for making the realization and moving in the right direction 🙂

      Best of luck to you!
      Melissa

  13. This is a great post Melissa, every single one is true. In the end, be a real human being.

    Show that you care about your niche, about your readers and share only things that you think are good quality (content, products or services).

    Treat your readers right and you will be rewarded.

    • Absolutely, Jamie! Excellent customer service goes a very long way! And when we always keep in mind to focus on building a relationship with our customers and fans, we will always find ourselves working in the right direction!

      Thanks for the great comment!

      • Hey Melissa,

        I am glad to see that you are still replying to the comments of your old guest post. I appreciate it. There are very few blogger who cares about their guest post when it becomes a little old.

        I am also replying to guest posts which I did in December. The comment count has reached 400+. But I don’t mind to scroll down to the bottom to check and reply to new comments. 🙂

        Hope to get some article from you, again!

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