Make it Magical
An ideal Twitter bio description is pure magic. Every letter of every word or character matters and differentiates winners from losers, or in this case, Twitter (and social media) wizards from apprentices. Honestly, there is no one way of creating a perfect bio, and the perfect one may not exist. I won’t say that mine is, however through Twitter use, I have come across what I do think should be included in a twitter bio. If you use Twitter for professional reasons, and not just to be funny and random, unless that is your business, then here are a few tips on creating a Twitter bio.
1. Be Inviting
Being inviting is another way to say, be personal. No matter if you are a CEO, the lowest person in the company’s food chain, or just eager to connect your bio should be one that invites interaction. “Invites” can have a very broad meaning, but in this case the definition I am after is more like driving this message into someone’s head when they read your profile: What an awesome person (I want tweets)!
Start with who you are:
- The fresh prince of …(blogging, social media, etc),
- A human being that…
- Wakes up to…
When you fill in the blank do not use more than two words. What have you accomplished? Everyone knows what you do, but they also know or think that you have a sense of humor.
2. Areas of Expertise
“Wow, you are a blogger no way that is like the most random thing ever”. Sorry, but that is not what people are saying when you write that you are a blogger. Areas of expertise should focus on expertise within the niche. There is no topic, including blogging that does not have different realms and attributes to allow people to be unique. In Blogging, for example, do you create great content? Do you have the best titles? Is grammar your thing? Be specific and let your readers know what your best at.
- For example: FB pages|Photoshop|Ghostwriter
3. Don’t state the obvious
Choose your words wisely, because you are going to run out very quickly. Just because you are not world-famous does not mean you need to state every little fact. If you are someone that opened with something personal and used some specific areas of expertise, don’t state that you are good with social media if you already stated that you work with any of the major sites in your “areas of expertise”. If I do FB pages, you know that I know a thing or two about how to do social media. If you place in location where you’re at then don’t say, “Just another New Yorker”…because no one likes a repeater. You don’t have to use all the characters available!
4. Call to Action
There are not a lot of characters available for use on the Twitter bio, and that is a good thing (being able to convey a point in less is an undervalued tool). There is no need to even expand very much here. You know what a call to action is, now just make it short and effective, so here are my favorites:
- Follow for a better life
- Uncle Me needs you!
- Follow? Yes, Thnx!
- Follow for Tweets (a,b,c) – one of the pluses of this one is that you also let fellow Twitterers what you will be tweeting about.
Wasn’t that interesting? You probably can do something to improve your Twitter profile, and it does not have to be an idea presented in this post. Take the ideas presented here and see how you could make other improvements. If you do go ahead and use these tips, then I’d love to know how it works for you, and which change you made (take a before and after shot).