Are you promoting your blog images?

16
4
views

blog

OK, this might be a sensitive question, but do you include images with your blog posts?  If you don’t – and I know many people still don’t – you are losing out in so many ways.

  • Images attract the eye, and people are more likely to click on them  to view more posts.  In fact, images on FaceBook get 43 percent more likes that text posts, according to Hubspot.
  • Images drive home a point in another medium, and some people respond better to visual information.
  • Images convey a lot of information.  A pic is worth a thousand words.

If these reasons are not enough to convince you to include images with your blog posts, perhaps the extra opportunities for promotion are.

PINTEREST

Let’s clear the air tight away, because as soon as anyone mentions promoting images, everybody thinks of Pinterest.  Good call.  If you want to promote on Pinterest, you need an image.

Bonus tip:  Want some extra juice?  Try using Pinwoot . (That’s an affiliate link; I don’t earn money from it, but I do get extra points for more pins.)  Pinwoot amplifies my efforts with pins that I think are most attractive to casual passers by.

OK, on to the rest of the Internet.

FACEBOOK

I mentioned FaceBook above, and it is true.  FaceBook automatically pulls an image from your post. It is not always the one you want pulled, but you often have several choices (in status updates, but not in comments).  The key point to note, however, is that if FaceBook has no image to pull, your link will have no image.  When all the other posts around have images, that makes yours invisible.

TWITTER

Twitter is all about the 140-words-or-less tweet. But have you noticed how more and more tweets contain pictures?  And Twitter has been encouraging it.  Look how pictures display:

image002

Frankly, I have never seen a post of Google Plus without an image.  I am guessing that it is possible, but I have never seen one.  If posting without an image is possible and if anyone has posted without an image, those posts must be truly invisible.

Bonus tip: If you want to really show off your images, don’t post your link to Google Plus.  Post your image.  It will show up much bigger.  See below the difference between the posts where I submitted the image and then added the link to the description, compared to those where I submitted the link, and Google added a thumbnail to it.

 googleplus

SNAPZU

Not as many people have heard of Snapzu, but it is a growing community of social sharing that is image-based.  It’s not just for self-promotion, though.

SCOOP.IT

Scoop.it is the reigning site for content creation.  It is also image-based.  A lot of social media addicts – sorry, I mean “gurus”, right? – use Scoop.it.  This is a good place to curate your own content, as well as related content from elsewhere on the Web.  Your curation sets you up as a subject-matter expert…and with that, your own posts are in good company.

GENTLEMINT, MANTERESTING, DARTITUP, DUDEPINS

Yes, that’s right.  Not one, not two, not three, but four male answers to the female-dominated Pinterest.  Here is my Manteresting page.  I’ll tell you shortly why I am sharing it with you.

These are all places to promote the images from your posts.  Not that I say ” promote the images from your posts”.  If people like the images, they’ll click through to your post, and the search engines will, too.

Be gone boring pics!

There are ways to make your images more promotable.  The first thing to do, above all else, is to make sure they relate to the topic of your post.  That is critical both so that the post with the image makes sense to the readers, and so that people know what they are clicking on.

The second factor to consider is that the picture stands on its own.  So when somebody sees the image, it makes sense.  That way they will click through or share the image.  Motivational posters, cartoons, graphs – these all can stand on their own.

Third, make sure they are interesting.  Who would click on or share a boring stock photography image?  I did not say to ignore stock photography, mind you.  I have done some cool stuff to make stock photography interesting – share-worthy.  Speaking of “stuff”, here is an example where I stuffed a few words into a stock photo to end up with a truly buzz-worthy image.

turkey

 

If you need ideas, go to my Manteresting page that I mentioned earlier, which probably has the best collection of different truly interesting images (not a lot of product shots and such).

A fourth suggestion is to give it some text.  Ideally that text might hint at what is on the other side (if viewers click through), but that is not always practical.

Never mind the artwork.  My most popular post is an SEO Infographic that I have described as a what-do-you-call-that-awkward-thing – certainly not exemplary of the fine evolution of design.  Art is good, but the message is better.

If your images are really superb – if your creative mind deserves a Nobel prize – why not set up a gallery for people to grab a code to republish your images?  Of course, include a link to your blog so that viewers and search engines can find you?

So I put to you the question – are you promoting your blog images?  It’s not just the words that count anymore.  Words are great.  Images are great.  Together, they rule the Internet.

16 COMMENTS

  1. Thanks David for the great info on imges – I didn’t know aout the large Google+ ones, great to know! On Scoop.it can you create your own post for Scoop.it? I do use to share others and some of my own and I like how it integrates with Tumblr.
    I knew about Gentlemint but not all the other men type of Pinterest’s, there must be a new social site daily popping out there. Thanks for all the updates David!

  2. So true! I have been using images since I started writing, they really seem to attract more readers when placed right at the beginning of the post as well as all throughout.

    Thank you so much for the tip to upload the images to Google Plus rather than putting the link – I will be using this one from now on!!

  3. Very nice and useful tips that you provide here Lisa,
    I think images are very good strategy to develop your blog due to their eye-catching. Many bloggers try to put image and even Video to their blog so that audiences can be easier understand.
    Thanks for your sharing.

  4. Hi
    Guys thank you for shear the link. Thank you again to giving me changes like ours blogger. I am very glad to see your site. It gives many ideas new think & knowledge. I want apply this in my daily life. I am appreciating you & your Blog. You may say that i am your well-wisher. Thank you so much & thanks once again.
    Thanking
    Rubel

  5. No doubt that using image when posting link to social networks increase exposure and CTR to the link as it’s more “visible”.

    Currently there are many great plugins for WordPress that autopublish your latest content across social networks. Do you happen to know any plugin that can grab featured or first image of the post and set it as featured image when autopublish to those social networks (Fb, GPlus and Twitter) ? Having such kind of plugin will make life much easier.

    • I would very much NOT recommend any automated publishing or sharing on other sites. There is a word for that: spam.

      Part of the process of sharing your posts is also to view the posts of other people. How will you do that if a robot does the posting?

  6. Amazing post… I really like the way of explanation of this post. This post is so inspiring for me. Wanna know what’s your future post schedule??? so that I can read your future posts. Thanks for sharing. 😀

  7. Thanks for the info. Most of the sites and tools mentioned here were (almost) unknown to me. I am considering using some of them.

    Now, regarding the promotion of images on Google+, I would like to add a few things. Yes, it is true that sharing the image (with a link to the blog post) will result in a larger image, but also, doing so, will give you the opportinity to see just “how far” your image (and your link!) “travelled” on Google+. You can see all these data for free just by checking the statistics of that image.

    On the other hand, simply the fact that you add a link near an image will not guarantee you clicks on that link. In the same time, if you share DIRECTLY the blog post on Google+, the people’s instinctive reaction will be to click on that link (although, they may not be so eager to share it to their friends).

    All these are not just my own personal observations and deductions, (which might be questionable and subjective), but they are also the conclusions of other bloggers, those bloggers which are great fans of Google+.

    So, as a final conclusion, it’s your choice what you want, what your goal is – more exposure and shares or more traffic on your link. It sounds like choosing from long term ans short term strategies.

    Persoanlly, I don’t like the idea of uploading too many images on my Google+ account. I takes too much space. I upload only those images who I feel close to, and I feel that they actually mean something. (I’m sometimes, a bit emotional, I admit!) In the rest, a simple share is all I do.

    Anyway, sharing (a blog post or an image) to a Google Group give a lot more results than just sharing on your own G+ profile.

    And one more suggestion: if you decide to go for the “upload the image” technique, then I think you should share only your best photos and share them on those Google Groups which are focused on image sharing (photograpgy, wisdom quotes, love quotes, whatever quotes, or even DIY).

    That should be all!

    Hm… I think I should have posted these lines on my own blog instead of writing them here, on the commenting section! But, considering the fact that reading this article has inspired me to write, then I will respect that and post them here, after all. It’s your merit to “stir up” the best in your readers. 🙂

Leave a Reply