A well chosen and professionally designed logo can make the perfect addition to just about any blog. On the other hand, a poorly chosen logo, or one that was designed by someone without the skills to do, can easily do more harm than good. This is because despite their small size, logos are complicated beasts and there are many potential mistakes that can be made when choosing one. Should you want to boost the quality of your blog, rather than degrade it, make sure that you keep the following tips in mind when making your choice.
You Should Love It
If you consider yourself to be a hard working blogger, chances are your blog is something that you work on every day. When you choose a logo, it’s important to keep this fact in mind. The logo that you choose will be something that you look at on a daily basis, potentially for years to come. Therefore don’t accept anything less than a logo you love.
Your Readers Should Love It
While it’s important for you to love your logo, it’s even more important that other people like it. If your blog has enough traffic, you should create a poll and place it in a prominent position on your blog. The poll should simply ask your readers to rate your new logo on a scale of one to ten. If you’re readers don’t like it, you’ll probably have to let it go. Friends opinions can also be valuable but only if those friends belong to your blogs target audience.
It Should Match The Rest of your Blog
Many bloggers make the mistake of getting that perfect logo designed but failing to account for one thing, their blogs existing color scheme. It doesn’t matter how stylish or sophisticated a particular logo is if it clashes with your sites existing look. Therefore, always include this information when getting a logo designed. It should also go without saying that you need to decide upon a permanent color scheme for your site before you even consider getting a logo designed.
Forget DIY Logos
There are many types of DIY that can end up costing you money rather than saving it and logo design is a perfect example. Unless you are a skilled graphic designer, the design of your blogs logo is something that you are going to have to outsource. A logo might sound like a simple thing to create, but there’s a reason that graphic designers are always in hot demand.
Avoid Stock Images
Another foolish way to try to save money on your blogs logo is to use a stock image from one of the many stock image sites. Although such images can lead to beautiful logos for practically nothing, their low price is a result of the fact that you will not own exclusive rights to the image. How is your logo going to stand out from the crowd when it is based on a commonly used image?
Check it in Different Sizes
Professionally designed logos come in the form of vectors. The primary benefit of vectors is that they can be made bigger and smaller with next to no degradation in quality. They are therefore the perfect choice for logos. I bring this up because it’s important to be aware of the fact that your blogs logo is likely to be used in many different places and therefore, in many different sizes. And just because a logo looks great in one size, that doesn’t mean that it will look great in others. Therefore never choose a logo without first checking how it looks in a few different sizes.
Aim to Stand Out
Although many people enjoy the fact that a logo makes a blog look significantly more professional, the primary purpose of a logo is always going to be to increase brand awareness. You want the logo that you choose to make your blog more memorable. The only way to do so is to find a logo that looks unique. If you don’t think that a particular logo is unique enough, you should always keep looking.
Don’t Confuse New Visitors
Finally, a well chosen logo can help you to illustrate what your blog is all about. A poorly chosen one however, can easily confuse first time visitors. While you don’t necessarily need to choose a logo that is directly related to your blogs niche, you do need to avoid using one that hints towards a different niche. You should therefore either choose a logo that is related to your blogs content or one that is completely neutral.