Ultimate Guide: How to Find Long Tail Keywords for Successful Niche Creation

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Just like the old SEO saying, “Having the right profitable long tail keyword brings in the right niche money”.

But we know that without a deep understanding of long tail keywords you might never really know how to find a profitable long tail for your niche site.

So what exactly are they?

Long tail keywords are a certain type of keyword that has at least 3 or even up to 7 words in a given phrase. These keywords constitute 70% of all searched terms in the whole search engines; this means, 30% overall search terms coming from the search engines are basically from head or body keywords respectively, while the rest are long tail.
And apart from being the most searched, they’re also less-competitive and easy to rank for, and they can get you more search traffic in no time if you solely focus on them only.

So instead of spending huge amount in dollars trying to rank for those head and body keywords which are usually very hard to tank for, the better tactic you should take is to find several profitable long tail keywords and focus your energy on them instead.

Below are 4 fantastic ways to find these long tail keywords in questions –

1. Through Alexa

A lot of people think Alexa is solely used to check website’s ranking, hence the efficacy of Alexa as an analytics tool for website goes under-used due to ignorance on our part. But the good news is, Alexa can be used to check out long tail keywords – ranging from 4 to 6 words long keywords – can be found with the help of Alexa.

How to Find Long Tail in Alexa

For example, lets say you want to create a little niche site inside the technology niche and you’re in search of profitable long tail keyword to rank for.

The first thing you should do is head straight to Alexa.com and search for any website that writes on technology or any website that is in the niche you plan to create a niche site on.

Let’s say you searched for www.geeksaresexy.net – a top tech website which blogs mainly on all things tech.

Image Alexa homepage

After searching you’d be presented with the main website and some few others (sometimes there aren’t any other except the website you searched for.)

Proceed to click on the website.

 Image click on GEEkaresexy

The next page that’ll come up will basically contain geeksaresexy.net’s analytics stats. Now scroll down and locate the section titled – Top keywords From Search Engines. This particular section of the Alexa analytics stat gives you 5 mixtures of short tail and long tail keywords that sends the most traffic to the domain you searched for in Alexa.

And for Geekaresexy.net, the highest search keywords sending the most traffic to the site (as shown you below) is an eye-catching 7 long tail keyword: Signs your cell phone is being monitored.

 image top keywords from search Engines

  1. Signs your cell phone is being monitored  (7 word long tail keyword)
  2. 3pic                                                                 (1 head keyword)
  3. Exchange 2013 log files growing                 (5 word long tail keyword)
  4. How do I delete an app                                (6 word long tail keyword)
  5. Delete files                                                     (2 word body keyword)

 

This just shows you the efficacy of the Alexa analytics tool in searching and locating profitable long tail keyword.

To further expand on the topic of profitability, if you check on Google for the 5th keyword – delete files – you’ll quickly notice that there’s no EMD (exact match domain) or any site whatsoever that’s serious about ranking for this search term. And since the exact monthly search for this particular keyword is hovering at – 1,600 – this goes on to show the effectiveness of the Alexa tool in revealing keywords that can be turned into profitable niche sites.

 

2. Through Google Trends

Google Trends is basically a popularity meter from Google that shows you which terms are currently popular right now all over the world. The use of this site is beneficial for those who are looking for long tail keywords which are at least 3 or 4 words long.

To use this site, just type the search term you want to get more long tail keywords on and hit search. Immediately, the page will load asynchronously and will present you with a popularity trend of that search term.

Scroll down and you’ll see at the right hand side, a section titled – related terms. Right there you’d see long tail keywords to use for your niche creation journey.

Likewise, when I searched for “Make money online” on Google Trends, these related terms came up.

 Related terms  Google trends

From the screenshot you can clearly see that keywords which are present there are mainly 3 word long keywords. So I’d categorically say that Google Trends is the best options when you’re searching for word long tail keywords that are at least 3 words long.

 

3. Through Google.com

Google search engines’ suggest mechanism is yet another phenomenal way to get long tail keywords which you can leverage in your niche creation process. For those who don’t already know this – Google suggestions are those words Google suggests to you when you type a query into Google’s search box; and these suggestions are literally words people used also in searching for the term a user wants to search for on Google.

So when I searched for “where to find keywords” (as shown below), Google presented me with similar long tail keywords which others have searched way before I searched mine.

 Google suggestions

And as if that’s not enough, Google brought out yet another way you can get additional long tail keywords by searching for any term of your choice. That additional piece can only be seen when you search for a term. After searching, scroll down and locate the “searches related” section which houses the extra long tails.

 Google related

This screenshot above is still on the topic of “where to find keywords” and you’d notice that more long tail keywords were added to it.  So next time, instead of looking frantically about and using paid options to get long tail keywords; just search on Google for profitable and freely available ones which likewise will even be profitable.

 

4. Through Forums

Don’t fret; you don’t have to own a forum to utilize this awesome tactic. The only thing you need to know is that there’s a plugin that adds a section literally to every forum threads which enables you to see the exact queries visitors typed into Google in other to find that page.

Note: Not every forum has this plugin installed into their forum template.

This is an example of this tactic in action below –

 Image visitors found this page by searching

To leverage this tactic, in simple terms, search for the following words in Google (replace the niche part below with any topic or industry you have in mind) –

 

  • “Visitors found this page by searching for” niche

 

Once the page loads, click on the forums on the search page which shows that they have the keyword you searched for. And after the forum opens, scroll down to the end of the page to see the phrase that brought people to that specific page.

Doing this would literally give you a better grip into the very keywords that drives traffic to each page of a particular forum in your niche. This can help you with free long tail keywords of nearly 4, 5 or 6 words long.

So begin to make use of this tactic starting today, in other to stay ahead of your competition and also be able build a successful niche site that can make money on auto-pilot.

 

In conclusion, I’d admonish you to always try and do a thoroughly research of the niche you’re about to enter.  Don’t forget to do effective keywords research by using the strategies above in getting profitable and long tail keywords which can make you money through affiliate marketing once you build a niche site around that keyword.

So finally, I’d like to ask, which other tool do you use in getting your long tail keywords??

Let us know your answer in the comment section below.

Thank for reading.

23 COMMENTS

    • Ige, they’re lots of benefit in it.
      If you own a blog and you’re trying to target “writing tips” which is obviously been searched more than 100,000 times monthly, then you’ll find it hard ranking.
      But if you target a little subset of that keyword – l mean if you leverage long tail keyword – you’ll quickly rank easily for it since it search term monthly might just be searched for 1,000 times or less each month.

      So instead of trying to rank for head keyphrase e.g. “viral marketing” without the quotes; which is searched for 22,700 times monthly , you should put all your effort instead and try ranking for “viral marketing case study” which is a long tail keyword that’s searched for less monthly.
      I hope you now understand it?

  1. This is the best ever article i read about to find long tail keywords. Really it gives me the right track to find keywords. Thank you for giving your personal tips. @ Kingsley

  2. Hey Kingsley

    Great tip which i have been worked with Google instant result and Google trends presently working with longtailpro its really awesome tool to find long tail keywords between thanks for the update

  3. Hey Kingsley,

    Longtail keywords are where it’s at! And, I’m digging your outside of the box thinking on this topic.

    I’ve always been a fan of the Google suggest tool myself, it’s a great starting point for finding nice little niches I may not have thought about.

    However, I didn’t know about using Alexa and since I’m doing a niche site case study on my blog right now, I’ll have to give this a shot – it looks like a great way to spy on your competitors a bit.

    Also liked your tips about using the forums to see what people have searched for.

    Nice job at keeping it simple and resourceful!

  4. I have been using Google’s related keywords you talked about in #3 for many years now, and it simply works very well. I also rely on my own intuition oftentimes because it’s not about getting the exact match to show up when it comes to longtails; readers only have to come close to your keyword when they type it into the search box in order to get traffic.

  5. Useful post for the bloggers 🙂

    Am using Google instant, trends and Adwrord planner.

    Never tried with Alexa and Forums. Will try to make use of it.

    Nice post by the guest blogger and thanks for publishing it Abhi 🙂

  6. Hi Kingsley,

    Thanks for sharing this! I used to count a lot on Alexa as well last time. Guess I got to use it back huh. Now I am more towards a Google Keyword Planner type :p

    Have a great weekend mate!

  7. Great share Kingsley, I am just now getting to fully understand keywords and how to use them in Posts. I like the one you mention about searching for Google Trends, because that will help me to write about what is most needed to be known at the moment. Thanks, James.

  8. Thanks for sharing such nice information about how to find long tail keywords. Before that I never work on long tail keywords. I will definitely try it. Thank you.

  9. Well, this is one very ingenious approach of this subject. Until now, all I could find on this matter were texts saying “Use long keywords – squeeze your brain to find them!”.

    Anyway, according to other others, the length of the keywords doesn’t really matter, but mostly the representativeness of those (key)words.

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