Many companies feel the need to provide case studies on their site, but is anyone really reading them and how can they benefit your SEO strategy?
Case studies are a great way of showcasing what your company has achieved by providing concrete data and results to back up the promises you make to your prospects. Visitors may only view your case studies once they have started thinking about purchasing your products or services. However, when they are written and delivered correctly, they can help your SEO strategy; helping drive prospects to you and encouraging them to convert.
If your case studies solve a problem, optimise them for phrases prospects would search for to find a solution. Write as naturally as possible and make the information concise and digestible to ensure readers find the answers they are looking for quickly. If you have broken down your methodology and provided a solution to a common problem, your case study is more likely to be shared and gain links naturally.
Keep it Fresh
Even if your case study appears to be evergreen content for your site, it can soon become outdated. Industry changes happen all too frequently and quickly, leading companies to adapt their strategies or services. Keep your case studies fresh by regularly updating them with the latest achievements or developments your company has made. This will help your case studies to be found alongside newsworthy content that people are searching for. Be sure to include specific dates and timeframes of how long things took to achieve. You can even recycle your old case studies and compare them to new methods you have since discovered that have saved your clients time and money.
Case studies are a great way for you to shout about the kind of clients you are working with. If your business has achieved some exceptional results for another company, they should be more than happy for you to do a short profile on them. This will encourage links from their site as well as their own customers and industry professionals. These high quality and relevant links will have been obtained naturally and serve you well as you attempt to rank highly in the search engines.
Mention Tools & Sources
A great way to attract links naturally for your SEO strategy is to mention the tools you used and the sources of information you found to aid you in achieving your goals. Add a list of data sources and tools into your case studies with links back to the appropriate sites.
Your case studies are there to prove you can help clients achieve the results they want. So make sure that they contain significant data to show this. Break down facts and figures into digestible and easy-to-understand formats. Your case studies are part and parcel of your research and development as a company. This research will have to be attributed to you should anyone else decide to use it. Brand up your graphs, images and anything that you think people may borrow for their own articles or sites. That way you can attract links back to your own case studies as people begin to reference them, helping to drive greater amounts of traffic to your site.
Case Study Presentation
The presentation of your case studies is important in order to attract the right kind of prospects. Depending on your industry, you may wish to create a range of new media content to showcase your case studies. At the very least, you should always use graphs, images and infographics alongside digestible content. Videos can also be effective if used correctly. If they are genuinely helpful, informative and visually enticing, your case studies will be shared and link to naturally, helping to increase your brand awareness online.
Author: The article is written by Jack Denning from WebMarketing Group, it is a well-established internet marketing company dedicated to providing unrivaled SEO consultancy. Read The WebMarketing Group testimonials online today and find out how they could help you. You can also find The WebMarketing Group on Twitter and Google+.