10 Biggest Digital Marketing Mistakes Bloggers Make

digital marketing

From social media to SEO, the world of online marketing can be confusing for new bloggers to navigate. The following are a few common mistakes that could cost you potential readers. By learning how to recognize them, you can avoid them and market your blog more effectively.

1. Not Having a Goal

Before you even write your first post, you should have a clear goal or target audience in mind. One of the most common mistakes made by new blogs is to throw up as much content as possible to try and establish an audience, without thinking about how these posts tie together in the bigger picture. By defining a goal, you can focus on specific topics and how to reach your audience more effectively.

2. Writing Bland Content

It may seem difficult to stand out from the crowd with so many different blogs already out there, covering every topic under the sun. Yet by focusing on unique, genuine, and well-researched posts you’ll draw in more readers. While it’s important to write SEO content to help readers find your blog, try to keep topics current to make it relevant to a reader’s daily life and interests.

3. Ignoring the Importance of Titles

Along with writing interesting, relevant posts, don’t forget about the importance of a catchy title. This is the first thing your readers will see and will be the basis of whether or not they choose to click through and read the post.

4. Forgetting about Branding

Along with having a niche market or goal in mind, you should also make sure that your blog has a sense of personal identity or “brand.” You might work hard to provide high quality posts, but worry more about how to get your website on Google search rather than how the work will stand out once readers have found it. Spend some time creating a unique, interesting “about me” page and don’t be afraid to put your personality into your work.

5. Overdoing Self-Promotion

Many bloggers have products or interests to promote. It’s natural to use the blog or social media profile as an outlet for self-promotion, but this can ruin your credibility as a blogger. Similarly, if you post too much information about your personal life online it can cloud your message and read more like a diary than an informative blog.

6. Only Sharing Links on Social Media

If you’re using social media to promote your blog, it’s a common mistake to use it solely to post links back to your blog’s main content. In addition to posting links to your best blog posts or other articles, you’ll also want to post questions, comments, or outside links related to your niche. This will allow you to interact more efficiently with members of the network.

7. Sharing Confusing or Irrelevant Posts

This goes hand in hand with staying true to the goals and personal brand identity of your blog. You don’t want to clog up your readers’ feeds by sharing irrelevant links or personal rants on social media. Although your blog is your personal domain, new posts should reflect the overall style and tone of earlier content to maintain a sense of quality and consistency.

8. Responding Inconsistently to Comments

If someone asks you a question in real life or gives you a compliment, it would be considered rude to ignore it. The same basic rules of courtesy hold true for blogging and social media interactions. If your readers leave comments on your posts or social media profiles, it’s important to show your appreciation and take the time to give a quick response.

9. Not Using Multimedia Options

Most internet users are visual creatures. If you want your posts to really pop, you can use images, infographics, and videos to bring your message to life. This can grab a reader’s attention and make them more likely to share your content.

10. Ignoring Analytics

To make your content more effective, you’ll want to know everything you can about your readers. How do they find your blog? Where are they located? What search terms are they looking for? With analytics, you can find out the answers to all of those questions and then use this to tailor your posts to what your target audience might be most interested in. Not only can this yield more page views, but it can also increase the chances of repeat visits from new readers.

Although these ten mistakes may be common, they’re very easy to fix and can open up the doors to a wider audience for your blog.

Abhishek Balani

A full stack developer, sometimes designer, passionate coder, tireless knowledge seeker, curious learner. I have a strong passion for new technologies, very autodidact and love to build new things from the ground up. Having 5+ years of dynamic experience accumulated from working in early stage startups to mid-sized organizations in Agile environment. Skilled in Python and related frameworks, React.js, Databases, Hadoop, Elastic Search and various AWS Services like Boto3, API Gateway, Lamda, EC2, EMR, CloudWatch.


  1. Hi Abhi – Great list here. Especially #2 about having great content. You definitely want to attract and keep your readers. Thanks for sharing and have a great day!

  2. These are all key facts for bloggers.As for the number 10, its very good to know the source and location of your site’s visitors so you dont give the right thing to the wrong hands.

  3. hI Abhi
    Very nice article.
    I’m really interested in Forgetting about Branding and Multimedia Options, that can be considered basic mistakes of new bloggers.
    Thanks for your sharing.

  4. Great insights! It seems like bloggers are more worried with promoting than actually sitting down and working on creating engaging content.

  5. Great share Abhi! Because those tips are all too often ignored by many of us Bloggers. And I will be using the one about Social Media and Sharing Liks, I definitely will have to ask more questions along with the Pics. I post there. Thanks for Posting, James.

  6. Well written blog post, all points are quiet good, but I think in digital content marketing SEO plays an important role to make real profit online.

    By the way thanks.

    Keep blogging

  7. hi Abhi Balani,

    Great post and excellent writing style . Yes i am totally agree with you that if you are writing a blog then you should take thing seriously and fix your stream , decide your goal not hard goal like i will write 100 post daily that is not genuine. Keep in mind few things like title tag,meta tag , heading , image caption and keywords while writing and post and then share you post in social networking sites etc.

    thanks for sharing

  8. I like it man pretty straight forward double check for people’s efforts. I believe too many organizations simply publish content and don’t engage, your section on sharing here is really relevant. nice work!

  9. Nice published blog post, all details are quiet good, but I believe in digital content promotion SEO plays an significant role to make real benefit online. Thanks a lot.

  10. Thanks for all the tips! I will make a few changes to my blogs. So you think it’s best to have several blogs going if you have different interests to write about, in order to target the audience more efficiently? I would also be very interested how you check your analytics since Google took away much of the keyword info (how people find the blog). Thank you 🙂

  11. Wonderful article for me. Thank you for sharing your knowledge. It helps most the people who involved in SEO. . You have added a lot of information to us. This will surely help me and new bloggers.

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