According to statistics, small businesses are the slowest to adopt the latest content marketing strategies that larger, corporate marketers use. However, with SEO evolving constantly, it is clear that in order to remain competitive, small businesses have to create comparison guides, e-books, how-tos and other content products.
If you are ready to ensure that your content marketing strategy is successful, then you need to implement the following six tips.
Make and Investment in Visual Content
There is no question that you live in a visual world. When it comes to content marketing, this is no different. Digital technology is continuing to evolve at a rather rapid pace and has provided marketers with the ability to tell stories with the use of infographics, videos and other types of compelling imagery. In fact, 94 percent of content that includes visuals will receive more total views that strictly textual content. This means you need to incorporate some type of visual element into all your posts, articles and tweets.
Utilize A/B Testing Methods
Testing allows you to see what works and what doesn’t work. Software related to texting is now abundant and allows marketers to test and change any element of their strategy. You can use this to your advantage when you implement split testing and try out different call-to-actions, images and titles to see which one performs best.
Utilize Social Media
It is estimated that by 2016 there will be around 2.16 social networks. While Facebook is the obvious leader in terms of members, other less-known platforms are beginning to catch up. While it is thought that LinkedIn and Twitter are the next contenders, sites such as Whatsapp, QZone and WChat all outrank them in terms of active users. It is essential that you take the time to find out where your customers are in terms of social platforms and then join the conversation. Be sure to use these platforms to share content and promote engagement with your customer’s one on one.
Learn to Curate Content
It is becoming more and clearer that your customers are not as interested in promotional content and instead more drawn to quality content that helps solve a problem. This means you need to eliminate the idea that you have to force-feed sales copy and instead invest some time and money into developing yourself and your business as a source of valuable content. When you curate content you can provide your followers with the information they need and want.
Repurpose Previously Used Content
Unless you have a huge staff of content creators, it will likely be extremely difficult for you to produce a ton of material each day. If you want to maximize the value of every post you publish, then you should find methods of repurposing it for continual use. For example, you can take the key points of your article and create tweets or make an entire blog series off of a longer blog post. When you repurpose the content it will extend its valuable life.
Try Your Hand and Segmentation
Micro-segmentation is becoming more important as the internet becomes more saturated with information. IN fact, this is one of the only real ways for a smaller company or brand to be noticed in the crowd. To do this you will have to target a highly-specialized segment or niche community in a bigger market. You can do this by using focusing on using social media to reach your target market, link up with industry blogs and incorporating the long tail keywords.
Regardless of what you choose to do, it is essential you measure the efforts and evaluate your ROI. When you understand what you are doing and how it is working you will be able to make adjustments as needed for better results. If you need assistance with this, please visit Toronto seo Company for more information.