Twitter is one of the fastest growing social media platforms in the world. Everyone, from your next door neighbor to Barack Obama is tweeting their latest thoughts, news or interests. Twitter attracts almost every type of user, and everyone is looking for fresh content and ideas. But can Twitter be used as a sales platform? Can it be used as a launch pad for your next sales campaign? How can you increase sales with Twitter?
Let’s see some of the best 10 Twitter tactics to increase sales:
1. Build up your profile
Creating a complete business profile should be your first step. It shows that your business is professional, serious and trustworthy. Pick a good profile picture and write your copy carefully. Develop your own web presence before you start tweeting. Make sure your links work, your website is updated, and your sales funnel is ready.
2. Find prospects, increase visibility
Twitter is all about who follows you and who you follow. There are more than 700 million users on Twitter, and all of them have something to share or say — your job is to find and connect with them. Start by searching people by interests, hashtags, and keywords. Follow anyone who matches your profile and who might be a prospective client.
3. Find and follow trendsetters and influencers
After you found a steady, sizable group of prospective buyers, you should find niche, industry trendsetters or influencers. Platforms like NeoReach’s influencer marketing portal can assist you with finding the right social media influencer for your brand, and even help you manage your campaigns. If you’re not ready for that level of investment in your marketing, thorough manual searching and engagement can help you grow your network over time.
4. Monitor your followers
Now, you already have your group of followers, but you’ll have to consistently monitor them. See what they share, what their needs are, and how you can help them. Is your product or service relevant to them? Will it solve their problems? How can you answer their questions? Also, keep an eye out for any discrete buying signals, such as product recommendations, product advice, trends, even dissatisfaction with certain products, and so on. Jump in and get them on your short list as soon as possible.
5. Find out more about competitors
Twitter is an awesome information tool. All respectable companies have a profile and what they share should be a goldmine for you. You’ll be able to gain valuable information from your competitors, their fans and other sources. You can follow key people inside a company and get valuable inside information about product launches or various projects. You can also find out what opportunities they aren’t taking advantage on and capitalize on them, yourself.
6. Start a dialogue
Twitter is the perfect tool for making small talk with strangers. You don’t have to be friends with a person to chat with them, and you should use this feature to your advantage. Find out first-hand what your customer’s problems are, what they want and how you can help them. Retweet your observations to other groups and followers, thus expanding your reach. Better yet, use your presence on Twitter to drive the conversation about your niche. Establish your brand’s thought leadership and build relationships with the people you reach.
7. Constantly build your following
Always try to get more and more followers. Be on the lookout for new groups, new opportunities, and challenges. Try to gain new followers every day. Although some of them won’t be too responsive, you need to grow your reach. Keep in mind to post quality links, ideas and information in order to attract even more followers. It can be a good idea to keep in mind the kind of content you would share if you were exposed to it.
8. Use the buy button
The Twitter buy button was launched in September 2014, and almost all businesses use it. This button allows e-commerce accounts to work directly on the platform and has since changed how we see and use Twitter. After you set up your profile, attracted an audience, and established meaningful relationships with them, it’s time to lure them to the buy button.
9. Try Twitter coupons
Twitter is a great way of getting coupons to your customers, allowing you to create and share coupons directly and offer specials you can use to see the direct impact of your Twitter activities.
10. Be an authority in your niche
If you know what you are doing, your Twitter followers will shortly see you as an authority in your niche. If you constantly share meaningful information, answer questions, recommend good products and are always available for any question, your followers will follow you as a leader. Your opinion will gain more value to them, and you will earn their respect. This will help your sales strategy tremendously, and your sales will grow exponentially as you exercise your leadership in the marketplace.