Everyone talks about how Google’s Panda messed up their rankings. They act as if the Panda was more of a Grizzly; eating their sites with a voracious appetite. But Panda was made for one purpose, and that was not to destroy your site rankings. Panda was created by Google to help searchers find what they were looking for. Google, as a search engine, wanted users to find the highest quality, recently updated sites to answer their questions. Panda was created so that Google could do its job better. Why would you fear something like that? Here are five reasons that real bloggers shouldn’t fear Panda.
1. Panda loves updates – If you have a blog, and you want to keep it alive, then you post with some frequency. Everyone knows that having long breaks between posts means losing readers, so is it any wonder that one of Panda’s search criteria is how recent a site has been updated? If your blog is something you love and take care of, the update frequency shouldn’t be an issue for you.
2. Panda loves new content –No one wants to read the same thing over and over again. If you’re just cut and pasting articles from other sites, otherwise known as plagiarism, then Panda’s going to eat you alive. Panda wants to see new things, not the same thing on fifty different sites. If you write quality, original content, then Panda shouldn’t worry you.
3. Panda loves specialization – General ideas are just that: general. Panda likes to know specific information. Who cares if you talk about the newest iPhone? If you don’t have something new to offer, then Panda will push you aside for someone who does. Just because it’s the first time you’ve written about it doesn’t mean it’s the first time it has been written on. Make your post special. Focus in on something specific and bring Panda crawling back.
4. Panda loves opinions – Facts, figures, and news are almost always recycled. Unless you’re a journalist or a scientist, you have no new facts to give. So don’t rely on facts! Your opinion is worth more than facts to Panda, so give it. You’re not the only person in the word to hold that opinion, and you may find that Panda loves people like you. So, pontificate away!
5. Panda loves links – Now, I have to clarify this. I’m not talking about a link-plugged post that’s unreadable to normal human beings. I’m also not talking about an article on technology that has a link to a porn site. I’m talking real, usable and viable links. Something that a person would actually click on for further information. That’s what will get your Google ranking back up.
To summarize, a real blogger has nothing to fear from Panda. It’s really a teddy bear. As long as you are doing what you are supposed to be doing, you’ll be fine. Make sure you have original content, real links, and write things that people would actually want to read. The best way is often the simplest. Don’t try to con Google. Just write right.
