You’ve heard that social media is one of the best tools available for generating a substantial return for your business. Social media marketing has been around for some time, and it seems like every network out there offers some form of advertisement or direct marketing option for business users. However, social media integration can go deeper than this. Not only can it go deeper, but you must take the next step in order to truly leverage the power of social media. I came across this service called LoginRadius that helps websites engage, understand and leverage their users through social media.
Typically, when a new user visits your website, they’re confronted by a form asking them to create an account. Now, regardless of how brief the account creation process is or how little information it requires, your visitor’s first reaction is generally, “Really, another one? I don’t have time for this.” And then they leave. Even if they do decide to fill out the form and create their account, you’re still missing some of the most important data for your business – information that’s necessary to ensure that you can tailor your marketing programs and products to your true audience.
With LoginRadius, you can allow your users to sign in with their pre-existing accounts such as Facebook, Twitter, Google, or one of the other 30 major social networks supported to eliminate this problem. They not only make it easier for a user to login, they also obtain critical information about your users so you are able to personalize their experience.
There are four main features I found when reviewing LoginRadius:
Social Login and SSO
They take away the need for users to complete a registration form. By logging in through their pre-existing social account the registration process is simplified. It is a quick and easy way for users to login. You can add Facebook Connect, Google Login, Twitter Login and over 30 more.
User Profile Data
It gives you a better understanding of who a websites users are. LoginRadius has over 200 information pieces that you can obtain from a user’s profile. This gives your website the opportunity to generate leads alongside creating a better user experience. The screenshot shows different data points you can mine from Facebook. Each ID provider has its own set of information that you can obtain.
Social Sharing
This makes it easy for your users to share your posts, products, or other content. Being able to encourage them to share and invite their friends will result in huge referral traffic. If it is easy to share more people are going to do so.
Social Analytics
These will give insight on your users and their online activity and makes it possible to better understand the true reach of your content and your social ROI. LoginRadius social analytics go much deeper into user behaviours than traditional analytics, such as Google analytics. I can see the benefit in these to know the statistics specific to your website and its users.
How to Implement
LoginRadius is a simple solution to implement and they boast that they have excellent support. They have CMS plugins for WordPress, Joomla, Drupal, DotNetNuke, Magento, ZenCart, XCart, osCommerce, Prestashop, vBulletin, SimpleMachines, Vanilla Forums, phpBB, BuddyPress, bbPress, and JomSocial. They also have SDK’s for PHP, .Net, Java, HTML5/JS, Ruby on Rails, ASP, Python, and NodeJS. These help with ease of implementation of all LoginRadius features.
Overall Impressions
I think LoginRadius is a necessary solution for any website wanting to increase traffic and user engagement. It is easy to implement and the benefits of the key features are apparent.
LoginRadius allows you to use the power of social media to an even greater extent, it can help you ensure website viewers are turning into real leads. Social media is extremely important for today’s marketing attempts for web businesses. If you are working on getting more users you have to consider platforms that will help you connect on the social level, and LoginRadius does exactly that. I also came across one other company, Gigya, offering social login but their pricing is in range of $2000 per month, where LoginRadius is much more affordable and simple.
You can learn more about LoginRadius on their official website.
